Research On Aquatic Product Brand Construction Of Northeastern In Fujian Province

Mindong region is a very active areas of aquatic products in our province, which is one of the most important areas to speed up the construction of the Economic Zone on the West Coast of the Taiwan Strait. It has a great variety of aquatic products, and has a group of aquatic products processing enterprises, formed with local characteristics of aquatic products industry. Local governments, enterprises and practitioners of aquatic products has conducted the brand construction of aquatic products and made some progress. Although its quatic products focus on large yellow croaker, seaweed, kelp having gained well-known trademarks and starting the brand awareness, but overall Mindong regional brand construction there are still some problems. In this article, through analyzing the current situation of Mindong regional brand construction of aquatic products, issuancing the questionnaires and statistics, analysising the data and in the form of quantitative analysising of sampling, we can find the problems in Mindong regional brand construction, and then through parts of aquatic products at home and abroad for reference,we can find the brand construction experience, and then we can put forward the improvement strategy of Mindong regional brand construction of aquatic products,so as to make the brand spread feature matching, demands clear, terminal services perfect, brand management professional.Brand construction is an important part in the process of implementation of commercial trade, and is to improve the comprehensive production capacity of enterprises and is the important means of product market competition and symbol of a regional economic development. Cultivating and creating brand is the necessary way of regional economic sustainable development. How to improve the Mindong regional brand construction of aquatic products, cultivate Mindong regional aquatic products brand reputation, brand preference and brand loyalty, will have practical significance.