Jilin Province Agriculture Product Brand Construction Research

The rapid development of economy in our country since the reform and opening up,along with the improvement of people's living standards,agricultural and sideline products market demand more and more big.Nowadays,the traditional agriculture to modern agriculture change step by step,the level of agricultural science and technology unceasing enhancement,agricultural production and marketing prospects of more and more broad.Due to the particularity of agricultural products category,from product appearance is difficult to to dialectical quality level,so the construction of agricultural products brand appears additional and important.Brand is the most intuitive reflect quality of agricultural products,the fastest can help consumers to consume activities effectively,can also help producers to advantage discern publicize its agricultural products and other agricultural products.Jilin province as a big agricultural province of China,rich in natural resources,fertile soil,relatively large scale of agricultural production.However,the development of the agricultural product brand building is not particularly perfect,Jilin province brand of agricultural products in the market is relatively small,agricultural products is still in the primary stage of production,brand construction started late,attention degree is not enough.This paper is mainly based on agricultural products and agricultural products brand concept and related theory,this paper in-depth analysis of agricultural products brand construction situation of Jilin province,and analyzes the related problems.Jilin province,as a major agricultural province,is also on the agenda when agricultural products are developing rapidly.Current situation of the construction of agricultural products brand is not optimistic,relative to the agricultural production of Jilin province,agricultural products brand to create a small number of single variety,agricultural product brand awareness is not strong.As a result,the construction of agricultural products in Jilin province is not perfect.This article in Japan draw lessons from foreign and domestic "cofco" group,the successful experience of agricultural products brand construction in Jilin province agricultural products brand construction put forward the corresponding rationalization proposal.