The Solving Mode Of SME Financing Difficulties Based On An Industrial Park Perspective

Small and medium-sized enterprises (SMEs) are the indispensable part of social and economic development. According to statistics, by the end of2012, the number of SMEs in China is about4600, accounting for99.4%of total number of enterprises,60%of total exports,59%of sales revenue,42%of total profit and tax,63%of the total industrial output value, and creating more than80%of the urban employment, providing about65%of national invention patents,75%technological innovation and more than80%of new product development. However, SMEs has been the subject of bank lending discrimination because the small and medium-sized enterprise management is not standardized, information transparency is not high, lacks of collateral of the loan amount.Moreover,China’s financial market does not develop enough and financing model is single, which result in financing difficulties of SMEs. The problem of financing has become one of the biggest bottlenecks restricting the development of SMEs in china. A difficulty in financing has become one of the biggest bottlenecks restricting the development of small and medium-sized enterprises in our country.Great part of small and medium-sized enterprises (SMEs.) are distributed in the open area, hi-tech zone and industrial park, science and technology park industrial park. Industrial Park is a cluster of small and medium-sized enterprises, especially the industrial clusters of SMEs, they have the geographical proximity and familiarness between enterprises in there. There will be and frequent trade cooperation and contact in the specialization of the industrial chain.Based on the above background, this paper takes "due to the particularity of small and medium enterprises within the industrial park, we can solve and provide a new solution mode on the financing of small and medium-sized enterprises " as the main line, the combination of theoretical and empirical research is the main way, and made the "group" financing mode for solving the dilemma as the breakthrough.First, in the paper, we summarize the main financing way, the financing difficulties of small and medium-sized enterprises of our country at present situation and causes of the financing difficulties of small and medium enterprises. Secondly, we analyze specialization relationship of the industrial park and small business agglomeration, enterprise, industry existing between small and medium-sized enterprises, which improves the park’s credit, reduces the financing credit risks and transaction costs, increases the bank’s income, improves the enthusiasm of bank loans. Based on the superiority of our proposal method, solving the financing difficulties of the industrial park lies in the "group" financing. Group mutual guarantee financing mode, financing mode and financing mode of supply chain can be reference. Then, we use game model, simulate each financing behavior of the participants and the optimization strategy of the game, equilibrium conditions, and sum up the practical conditions of the industrial park of small and medium-sized enterprises. On the other hand, banks should pay attention to the "win-win" model, providing reference ideas of connotation feasibility model and improving the financing difficulties of small and medium-sized enterprises and promoting the implementation of the model. Finally, on the basis of summarizing above, we put forward to promoting the network cluster park development, building the government financing platform, improving the construction of information system of the park and proposing policy of diversification of financing model.The innovation of this paper is mainly reflected in the following three aspects:The first is the research view, we analyze the financing of small and medium enterprises from the perspective of Industrial Park, especially the small and medium enterprises in the industrial park. The second is the research content, this paper analyzes the internal relation between the financing mechanism of the participants in each model and difference in financing mode and equivalent condition. The third is the research method, this paper adopts the game theory analysis method and analyzes the financing mode in game equilibrium condition.