Research On Marketing Strategy Of Resort Real Estate Of Hainan Zhang Yuan Company

Nowadays, With the improvement of living standards of residents in our country, more and morepeople want to go to holiday and most of them really do it. Hainan have pleasant climate and beautifulresort, attracted a large number of tourists to come to purchase a holiday or short lived, Hainan islandfacing the above provincial population several times a travel consumer market. With the construction ofinternational tourism island, Hainan island, health vacation paradise famous tourism health propertyarises at the historic moment, the Hainan island on tourism real estate development prospects, attracted alarge number of real estate enterprises to develop tourism real estate, fill the supply gap, and raising themarket competitiveness of the tourism real estate, tourism real estate more specialization,internationalization, meet the needs of resort real estate.In the continuous, development of Hainan tourism real estate, however, various problems appeared,one of the most serious problem is the marketing problem. Hainan real estate of tourism resort facing alarge and mature consumer market, the supply market competition is intense, the marketing success ofproducts to satisfy consumers become the focus of the developers think about problems. In this paper,through investigating the current situation of Hainan tourism real estate development and the existingproblems, analysis of the external environment Zhang Yuan resort real estate company, found the Hainantourism real estate marketing present situation and the common problems in Zhang Yuan tourism realestate marketing company, for the characteristics of the consumer market, and made a detailed analysis ofthe deficiency of the supply market, and analyses the cause of the problems, combined with a variety ofmarketingtheory, the study found the concept of modern4c theory to consumers as the center is the mostsuitable for solving the problem of Hainan Zhang Yuan tourist resort real estate marketing. And putforward based on4c theory of Hainan tourism real estate marketing strategies: customer strategy, coststrategy, convenience strategy and communication strategy. To fill the blank in the research of tourism inHainan real estate marketing, and puts forward the marketing strategy to provide reference for real estateenterprises actual marketing.Finally, according to the proposed resort Hainan Zhang Yuan company property of4c marketingstrategy, analyzes the Zhang Yuan company guarantee the smooth implementation of4c marketing theory:has reasonable structure, professional marketing team; Pay attention to the specification in the process ofmarketing process; And the optimization of management information. Tourism real estate projects toprovide reference for company of Zhang Yuan sales.