Reseach On The Marketing Mode Of Zhengjiang K Plastic Flooring Company

PVC flooring has been used in domestic commercial area more and more frequently and has a huge market space. The K company possessed nearly30years experience of manufacture PVC static stop floor. K company was the first corporation who could product PVC homogeneous commercial flooring in china and occupy a certain market share. However,K company meeting a bottleneck of development for it’s out of time marketing mode. The marketing mode need adjust at once to help K company further development.This study using the theory of STP and4Ps and from the sides of marketing positioning,the comprise of products, price,marketing channel and brand building to analyses the deficiencies of K company,and providing some suitable suggestions to help the K company raise the market competitiveness.