Creative Interest Advertising And Non Celebrity Endorsements Advertising Star Effect Of The Brand

In the history of the emergence of commodity production and exchange, advertising plays a role of information transmission, it is inevitable product of the commodity information exchange. The development of science and technology has driven the rapid development of commodity economy to accelerate and improve the productivity, since the range of goods exchange between expanded, inter industry classification also expanded, the type of merchandise is rich and colorful. As the era of information explosion of the consumer, can choose a space, while the control power of enterprises on the market is on the wane, society’s attention resources has become a scarce resource. In such a market background, the effectiveness of the product information is accurate and skillful communicated to the public, to be accepted by the public is the key factor to influence the enterprise prosperity.Therefore, this paper use the research method of eye movement experiments combined with questionnaire, the analysis of non star creative interest advertising and star endorsement advertising effects caused by differences of well-known brands and emerging brands, through try psychological dimensions of the similarities and differences between the two types of planar advertisement to explore the brand advantage in growing period. The paper also collects on the eye movement experiment through statistical analysis of the data in the data carried out a deeper level of analysis, so as to get the relative scientific conclusions, such as:non star creative interest advertising can quickly attract the attention of the subjects were, for the first time to enter the time is short; the celebrity endorsement advertisement attention long time; the famous brand of plane advertisement attention degree is higher than that of emerging brands; non star creative interest advertising is more suitable for the well-known brands, and emerging brands should select a star endorsement to open the market to establish a brand image. The conclusions of this paper should be able to advertise the designer and the enterprise advertising plan to provide design ideas and reference value, make the advertisement dissemination function better play.