Advertising Designers Work Mode With The Audience To Read Print Ads Similarities And Differences In The Study

Presently, along with the development of commodity economy, the increasing richness of the social commodity makes the competition between any kinds of commodities more and more intense. But today in which the unceasing informatization is developed, the design for the advertisement plays the very important role in the process of commodities’circulation, and more and more enterprises realized that is by far insufficient to only have the good commodities, which also needs the outstanding advertisement to product a better economic efficiency. If the designers of advertisements want to design the outstanding advertisement, it is essential for them to understand the audience’s esthetically psychological demands and the emotional demands thoroughly.Therefore, this paper will study the differences and similarities at the aspects of the attention psychology dimension through the method of the experiment of the eye movement between the advertisement designers and the audiences of advertisement, and it will study the relations at the aspects of the memory and the attitude in the psychology dimension by unifying the form of questionnaire, this paper also will analysis the statistics to the data obtained on the deep level using method of the analysis, then we will draw the conclusion of corresponding experimental.For example,Time to first fixation of the advertising audience is longer than the designer’s which shows that the speed for the audience to pay attention to the whole advertisement is more quicker than the designer. Fixation duration which is for the advertising audience to read the whole advertisement is longer than the designer’s.Fixation count which is for the designer to read the whole advertisement is little than the audience and so on. This will be helpful for the designers of the advertisement to grasp audience’s appreciation appeal and the esthetic cognition well.At the same time, this paper will put forward to the reference of the propose and the mentality for design by unifying the experimental conclusion obtained for the advertisement designers, thus it will make even more in-depth psychological communication between the designers and the audiences, then accelerates to urge the advertisement’s audiences to adopt the consumer behavior, and ultimately obtains the more ideal advertisement effect.