| With the increase of China’s economic development and residents’income, residents are gradually changing their consumer attitudes, consumption power in general has been greatly improved, combined with the frequent outbreaks of safety problem of domestic food and other goods, FMCG Imported market expand further,the synchronous development of industrial competition and market demand, as the new force in industry, GLB’s import commodities has to face the most important issue, that is how to survive and develop in the fierce competition environment.On the basis of the theory support of integrating strategic management and chain operation, with the comprehensive application of PEST model, Five Force Model, SWOT analysis, and also with the deep analysis of the inside-outside development environment and market competition situation that GLB is facing, GLB puts forward "the differentiation strategy on the basis of scale expansion and the new chain management strategy with the E-business technologies". GLB should break the bottleneck of the high degree of homogenization in the industry competition, look for a different development direction, accelerate the integrative development of E-business technologies in chain management, open up electricity field, and realize the strategic goal of "create hundreds of community chain-store, realize the perfect combination between E-mail and in-store experience.Thesis is divided into six sections. The first part is an introduction, describes the project background, purpose, significance and research methods. The second part is an overview of the relevant theory, In the third part, use the strategic management analysis tool to analyze the macro-environment that GLB is in.In part IV, it choose the development strategy of GLB on the basis of SWOT analysis and implement GLB’s development strategies.PartVis the discussion about some safeguard of GLB’s business strategy implementation.The last part is the summary of the thesis. |
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