Study On Financial Innovation Of Chinese Commercial Banks

With the rapid development of world economy, human beings constantlychangesto the financial needs, make the financial institution has a profound understanding ofthe old business model and business typesaccompanied by changes in themacroeconomic environment and the loss of market, who can effectively use financialinnovation, improve theeconomic benefits of bank, who will be able to make theadvantage position in future competition. Therefore, enhancing financial innovationconsciousness, strengthen innovation product marketing efforts, the construction offinancial innovation support system, and enhance the competitiveness of commercialbanks in China market has become the goal of financialmanagers.In view of this, this paper from the study of financial innovation trend of foreigncountries, analysis of the current situation of financial innovation of commercialbanks in our country and the risk, and then summarize the current problems, study theresponse measures, designed to improve the Commercial Bank of our country,improve the income structure offinancial innovation, enhance the level of bankprofitability. Among them, using the literature research method to analyze thefinancial innovation trend in foreign countries, the research adopts empirical analysismethod to analyze the example Banking Retail business, and use the conversationinvestigation method on the banking industry veteran of the problems discussed. Thisstudy will be to improve the overall level of China’s commercial banks, especially topromote the expansion of retail business of commercial banks face plate, has a certaintheoretical research value and realistic guiding significance.Then, as the maneuverability and practicability of financial innovation ofcommercial bank to verify, Changshu rural commercial bank as an example,according to the Changshu Agricultural Bank of the retail sector, particularly in thestudy of financial innovation of bank card,electronic bank, small micro financial, through a variety of ways, creating the "take the customer as the center, take themarket as the guidance,"comprehensive product, intimate services, science andtechnology,strong management advanced commercial bank operation newmode,provide development ideas for the financial innovation of commercial bank inchina.This research has important theoretical and practical significance forguiding thefinancial innovation of commercial banks in china.