Research On The Development Strategy Of Small And Medium - Sized Enterprise Financial Service Business In Baotou Branch Of Industrial And Commercial Bank Of China

In recent years, the Small and micro businesses is faceing the problems such asfinancing difficulties, defective service system, the deficiency of information, lowmanagement level and so on.And it’s exisiting pressure became increasing. And thesolution of Small and micro businesses financing difficulties became the key element toinflunce our country’s economy stable growth. On the commercial bank’s point ofview,the strategy transformation of Small and micro businesses is an inevitable choice inthe financial disintermediation, interest rate marketization background, which accompanywith the marketization of interest rate accelerate and the process and commercial bank’snet interest margin narrowed. The article in visual for Small and micro businessesdevelopment of Industrial and Commercial Bank of China BAOTOU Branch,studies howto plan the development strategy of Small and micro businesses, how to realize theexisting problems squarely, how to avoid the weekness of its development and how todevelop its comparative advantage in order to enhance the competition ability and theability of sustainable development of Industrial and Commercial Bank of China BAOTOUBranch. And the article also provide valuable reference for the commercial banks who isdiscussing Small and micro businesses financial services which is based on how to developthe perspective of from the view of Industrial and Commercial Bank of China BAOTOUBranch, including the demand such as multi-level, high efficiency requirements of Smalland micro businesses.The article introduces the researching background and significance, review theresearch status and achievements at home and on abroad, and point the ideas, structure andmethods of the research explictly. The article analyzes the necessity to provide the serviceto the Small and micro businesses of the commercial banks which is based on thedefinition of Small and micro businesses. And the article introduces the financial servicestheory of Small and micro businesses such as the market segmentation, risk management,financial innovation and so on. The article summarized the development of Small andmicro businesses in the domestic and foreign commercial banks.In view of the domesticcommercial banks’s Small and micro businesses financial services business development,the emphasis is to find the problem and analyze the corresponding reason. In view of thethe United States, Germany, Britain and other countries Small and micro businesses ofcommercial banks ‘s financial services business development, the point is to refine thereference of the advanced experience and practice. On the basis of the macro analysis, the article focused on Industrial and Commercial Bank of China BAOTOU Branch,emphasizethe competitive advantages, disadvantages, opportunities and challenges and other factorsdefinitly on the basis of the Small and micro businesses financial services businessdevelopment status.The article finally puts forward small micro financial services businessenterprise development strategy of Industrial and Commercial Bank of China BAOTOUBranch.The article proposed ICBC baotou branch should change its concept ofdevelopment,which should based on the thoroughly analysis from the customer choice,business innovation, risk prevention and control, marking team specialization level andincentive mechanism improvement. ICBC baotou branch should make reasonable Smalland micro businesses development planning,and focus on the innovation of its collateralvarieties and mode.And it should promote financial services relying on the headoffice.ICBC baotou branch should also practise the product and trade financing innovationfrom headquarters vigorously. At the same time to execute the strict risk control of the preloan, loan and after the loan, ICBC baotou branch should pay attention to cultivate themarketing concept, establish the marketing system which based on the customer managerresponsibility, practise the full implementation system based on the financial productmanager responsibility, and set up a special performance appraisal system.ICBC baotoubranch should adopt a multiple pattern, in order to carry out the Small and microbusinesses and financial services deeply, cultivate a core competitiveness in the same tradeor business, and realize the differentiation and fine development.