| Indigo, as one branch of vat dyes, has been popular for many years because it has been irreplaceability during the working process of jeans wear. However, its market has been standing on a glut of situation, and keeping on performing ego integrity since70s last century, and since21century especially. The top9Chinese indigo producers almost cover all the global quantity demanded of indigo. All the enterprise in indigo industry could be divided into three categories, absolute advantaged enterprises taking50%market share,5hard core enterprises, and3insignificant and gradually replaced enterprises.It could be the best method to contribute strategic alliance for obtaining a better competitive advantage. Based on an analysis of indigo industry value chain, this paper respectively analyzed external environment of indigo industry, upstream and downstream of industry value train, and indigo manufacturers. It performed a SWOT analysis, especially, focusing on interior value chain of major indigo manufactures, finding out the advantages and disadvantages, and finally setting up a strategic alliances on scale of production, extending industry chain of upstream, scientific research etc. This paper preliminarily verified the benefit of strategic alliances, meanwhile provided constructive suggestions to the possible trust risk. Finally, it established a net of strategic alliances both transverse and lengthways for A. |
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