| Along with the rapid development of China’s iron and steel industry, the scale of the steel trade is also growing, at present, China is not only the world’s largest steel producer and consumer, but also one of the largest numbers of steel trading business has the world’s countries. With the rapid rise of e-commerce, traditional steel traders are facing a growing challenge. For now, the market is basically a traditional steel storage and to rely on steel distribution warehouse leasing is the way to provide premises, a market-style pattern shop in front of the library. Steel traders the ability to compare a single logistics services for the steel mills, distribution companies, credit banks, processing services and transportation service providers and other market participants, logistics, capital flow, the organization’s ability to integrate the business flow generally weak, is still difficult forming their overall competitiveness, business model is easy to imitate. Therefore, the traditional steel trading business if not to accelerate the transformation of the steel in the new round of trade development and competitiveness in the market and will certainly gradually lose advantage.Firstly, China’s steel trading industry as well as from related research current steel trading business to start, summed up the steel trade enterprises face the challenge of survival, and the sort of related research at home and abroad, to lay the foundation for future study. Secondly, the study reviews the theory strategy to clarify the definition of the strategy and its basic contents, based on the school focuses on the design, planning school, school, and resources to locate schools of four of the most representative genres theoretical review and summary analysis of the basic characteristics of corporate strategy theory, trends and decision-making process Again, this study analyzed the Hunan ho Trade Development Co., Ltd. of the external environment and internal environment, external environment analysis is mainly done by the enterprise in which the macro-environment, industry environment and the competitive environment, the internal environment includes the development process of the feeder, the main assessment camp business, financial condition and other aspects in order to fully grasp the advantages and disadvantages of Hunan ho Trade Development Co., Ltd. in terms of resources, capacity, etc.. Then, this study SWOT matrix analysis, analysis of Hunan ho Trade Development Co., Ltd. selection and implementation of the development strategy. Finally, this study from business management, marketing, logistics and financial services as well as value-added aspects discussed the implementation of safeguards in Hunan ho Trade Development Co., Ltd. development strategy.Hunan ho Trade Development Co., Ltd. is one of so many steel distribution companies, whose attention to the strategic transformation of enterprises is also a common concern of peer, so the study of Hunan ho Trade Development Co., Ltd. which is transforming from traditional steel trading to modern steel logistics has a typical significance. I hope the company’s strategy can give other similar companies a reference. |
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