Research On Personal Financial Business Developing Strategy Of The Bank Of China Jilin Branch

With the advancement of economic development and social awareness of thegradual strengthening of personal finance, commercial banking competition in thepersonal financial services are also hot. Jilin personal finance market has greatpotential, and the commercial banks to compete in the personal financial services hasbecome increasingly fierce, so the Bank of China, Jilin Branch of personal financialbusiness development strategy research has practical significance.This article is divided into the following areas: First, the commercial bankfinancing business has a good theoretical basis, the relevant domestic andinternational business development, proof of personal financial services is animportant area for future commercial bank competition. First clear the basic conceptsof personal financial services, specifically financial basic categories of business. Then,the current situation of domestic and foreign financial business developmentcomparative analysis found that domestic commercial banks has been made in spite ofpersonal financial services to some development, but the difference compared withthe developed countries are still, as in product sales and marketing channels in thequality of personnel, etc., there are significant gaps.Second, the analysis of the status quo Development Bank of China Jilin Branchof personal financial services, and problems in the process of developing clear. To besure, the Bank of China branch in Jilin Province, Jilin Province, personal financebusiness has to take a certain development. Because part of Jilin Branch of Bank ofChina authorized by the line, with a qualified personal finance research anddevelopment of new products, has significant advantages in product development andmarketing aspects of financial products. At the same time, depending on the Bank ofChina branches are widely distributed, the Bank of China than any other joint-stockcommercial banks are more likely to gain market advantage. However, thedevelopment of the provincial branch there are some problems: such as new productapproval process cumbersome, the best time delay product market; product researchteam building, fatigue, relative lack of experience; customer data maintenance unfavorable, account managers work pressure and so on. Development of personalfinancial services restrict these problems to some extent.Third, by analyzing the competitive environment, Bank of China Jilin Branch ofpersonal financial services, to determine the bank’s business opportunities andchallenges facing the development process using SWOT analysis. Jilin Branch ofBank of China to carry out a good personal financial services external and internalenvironment for the further development of financial services. With increasinglystringent regulatory policies, the market gradually standardize the development offinancial products. At the same time, the increasingly loose monetary policy, financialmarkets will face even greater challenges. From the point of view of Jilin ProvinceBranch of financial services, with some outlets advantage, product innovationadvantage, has a more loyal customer base, etc., but still faces many competitivechallenges. Such as causing the provincial branch of the traditional operatingmechanism operating efficiency or lower counters and other tedious process ofinnovation, restricting the development of the business. Therefore, Jilin Branchshould seize the new normal background stable economic development in Jilinprovince residential investment opportunities gradually rising desire to seriouslyrespond to challenges from other non-bank financial institutions in terms of personalfinancial services.Fourth, through the analysis of Jilin personal finance market segments, the clearmarket positioning Jilin Branch of Bank of China, and proposed countermeasures. Inthis paper, three clients, service personnel and other products and services, a clearmarket segment requirements. Therefore, in terms of the provincial branch shouldproduct, price, place and promotion strategies, good promotion and marketing ofpersonal financial services. Finally, in order to ensure the smooth implementation ofthe development strategy of personal financial services, organizational proposals fromJilin Branch of China Construction Bank, the marketing team management, productinnovation, and logistical support related expenses.