Research On Service Marketing Of Yutong Overseas Sales

Based on the background of Service Marketing mode of Yutong Overseas Sales,focuses on the research of service marketing system to meet customer needs, enhance thecore competitiveness of enterprises.In this paper, based on the theory of service marketing,the service marketing concept, from theory to profound understand the characteristics ofservice marketing, the management principles.Based on service marketing theory and the domestic and foreign research on servicemarketing guide carefully studied zhengzhou yutong bus co., LTD. Overseas sales servicemarketing present situation, after analyzing running mode and frame of service marketing,analyses and studies the development of service marketing facing problems.In view of thepresent overseas sales service marketing problems and cause an alysis of research, putsforward some countermeasures to improve the marketing model of four advice and servicemarketing optimization scheme safeguards.This paper, uses the related theories of service marketing management system,areanalyzed on the current mode of overseas sales and service marketing, mainly analyzes theexisting problems and gap distance of customer expectations, and puts forward thecorresponding countermeasures and measures according to the results of the analysis.In this paper, combined with specific cases, and through the theories contact actual,carried on the system analysis, service marketing mode of Yutong overseas sales andsummarized, providing knowledge and understanding for people more than the image of theinitial contact of service marketing management, more enterprises to better use of servicemarketing enhance the overall competitiveness of enterprises provide a reference.