The Research Of The Successful Entrepreneurial Practice Of Zhejiang Fenghua Company

Starting an undertaking is a process for the entrepreneur to start a new business. At the end of the twentieth Century, the tide of staring an undertaking has risen around the world. Staring an undertaking is the key driving force for economic growth, and is the fountain of creating new world. Since China’s reforming and opening up, entrepreneurial activities are very active, it made a significant contribution for sustained economic growth.Entrepreneurial activities are the main force of economy growth. But for every new business it is full of risk, challenge numerous failure and hardship, tears and joy of life experience. Then, how to improve and reach the success is worthy of study.This paper takes Zhejiang Fenghua company successful entrepreneurial practice as the research object. Fenghua Company produces the adhesive sticker material. Currently, it is lead enterprise in China’s adhesive production. Fenghua science and technology development limited company is registered in1986to set up as private enterprise. It was started by ten founders using self-financing. After20years of development, has now become a large company with billions of assets. But other companies are not large as Fenghua Company. Some go bankrupt, and some are closed to the contrary. Fenghua got its own strategy and management. It became the typical case.The author combined with the study of entrepreneurship management knowledge, and studied Fenghua Company as successful case. The Paper summed up the new business key success factors. It will help the company for future development and other new business as references. It is also helpful for researchers as a great case.