| Recent year, under the rapid development of Shenyang Wuai Market and continuous expansion of international supermarket, such as Wal-mart, Carrefour and TESCO, Shenyang Commodity World Market are facing more and more competitive threats from domestic and international competitor. With rich capital support, scientific management, advanced facilities and logistic chain and good location, these markets is getting more market share. In the light of being in the critical time of selecting new developing strategy for Shenyang Commodity World Market, this thesis is composed for helping find out a reasonable market strategy.Through analysis in terms of internal and external environment, PEST and Porter’s Five Forces Model and competitor business figure comparison, writer tried to find out the weakness&problems and current market’s advantages as well. Based on these discoveries, SWOT Matrix and Quantity Strategy Matrix were applied to help define the best strategy solution, that is, Centralized Differential Strategy.According to Shenyang Commodity World Market’s feature, writer brought out short term, mid-term and long term target. Under these targets, three important points are formulated, which are developing powerful distributor, applying centralizing strategy and exploring value added e-business model. The detail developing strategies are:enrich market facilities and functions, recruit management people, guide market with modern logistic and e-business method.After setting up strategy targets, the way out for market is clear. To achieve targets, the market has to adjust organization structure, re-allocate related resource, strength information and e-business establishing and improve facilities.Furthermore, necessary measures will help for market strategy realization. As per market situation, broaden market fame, consolidate market culture, set up market credibility system, improve market service level and find out market e-business road are five guarantees for target realization. |
PDF Full Text Request