Study On Developing Countermeasure Of Agricultural Wholesale Market Informatization In Hebei Province

Agricultural products wholesale market as the hub and core of agricultural products circulation system,it plays a major role in collecting and decentralizing of products, making a price, spreading theinformation, and offering services, etc. with the development of national economy and overall progressof society, information technology is extensively applied to every field of agriculture productswholesale market. In recent years, agricultural product wholesale market nformatization constructionhas made some achievements, but.the overall level of the informatization construction now still dropbehind actual requirement. It has become an important problem and has gradually aroused the attentionof governments and academics in order to plan and apply advanced technology, realize the agriculturalproducts wholesale market informatization, improve the efficiency of agricultural products circulation,strengthen agricultural products wholesale market competitivenes.Selecting Agricultural products wholesale market in Hebei province as the research object, firstly, Onthe premise of clearly defined agricultural products wholesale market and informatization，the paperanalysis the significance of informationization construction of agricultural products wholesale marketsin Hebei province through the combination of survey and the huge quantity of reference data. Secondly,it analyzes the current situation of agricultural products wholesale market informatization constructionin Hebei province from three aspects including the manage-main body, trade subject and governmentthrough a lot of survey data through the questionnaire and using the public product theory, asymmetricinformation theory and transaction cost theory. Thirdly, it studies the positive factors from the policyenvironment, rural information infrastructure, consumption structure and information requirements andanalyzes constraints from external environment and internal environment. Finally, it puts forwardsspecific implementation strategy and safeguards.In this paper, following creative achievements have been made: discrete degree of agricultural productswholesale market in Hebei is very high, the overall market development is not mature using Discretedegree of price; the paper structures the restriction factor index system of agricultural productswholesale market informatization from the aspect of transaction level, management subject and socialenvironment. Restricting factors weigh is got by using the analytic hierarchy process (AHP),informatization construction trading main body levels is the main restraining factor,Trading main bodyquality, Market transactions and Standardization system construction are the key factor restricting thedevelopment of informatization.So trading main body positively and raising farmers’ informationliteracy are the key to accelerate informatization.Due to the limitation of research data paper length and learning, many problems remains to be furtherdiscussed and perfect.