Research On Financial Strategy Of Kungfu Co., Ltd. Under MG Environment

MG (Management Game) is a management-training course for the enterprises, which is opened by the Carnegie Mellon University of the U.S.A. The curriculum is based on the computer and internet technology, so that students from many countries can all participate in the MG project synchronously. Each student will act as a senior manager of a multinational company.The students form a team, and work togther to operate a dummy company. Each dummy company’s operation lasts for3years.During this period, the students formulats and implemented the overall enterprise strategy, marketing strategy, product strategy and financial strategic. In this period, the students can deeply understand the knowledge they learned, and cultivate themselves to acquire the necessary ability as a senior manager.The reasons for me to choose MG are that one hand, students may further grasp the knowledge they learned through using them, just like MG’s feature that" learing by doing ", on the other hand, MG provides us a great chance to learn how to work as a team, thus we can learn more from the other members through working together.Norteast University’s MBA students have founded. Kungfu Company, which is a dummy company.The Kungfu’s manage group consists of six students.The six students are differently in charge of the general development, marketing, producing and finance strategy of the company. During the process, I act the part of CFO in this company. The Kungfu company manufactures two kinds of watches, one of which is called Fusion and the other is called Heart to Heart. Fusion is a kind of popular product for younger customers and Heart to Heart is a kind of topper product to which customers show both loyalty and sensitivity to its quality.This article is based on Kungfu company’s3years’financial management. The full text is divided into seven chapters.The first chapter’s main content is the introduction, which briefly introduces the background of the article, what this article studies and the main research methods. The main content of the second chapter is the theory of financial management strategy, and the introduction of the connotation and process of financial management strategy. The main content of the third chapter is the financial environment analysis of Kungfu company from2011to2013, including the external environment analysis and internal environment analysis. The main content of the fourth chapter is the selecting and formulating of Kongfu Company’s financial strategy target from2011to2013. The main content of the fifth chapter is the implementing of Kongfu company’s financial strategy from2011to2013. The main content of the sixth chapter is the planning of Kongfu Company’s financial strategy from2014to2016. The seventh chapter is the conclusion, which is some experiences I acquired from the MG course,and my suggestion for the MG course.