Evaluation And Suggestion Of Competitive Power Of B Steel Product Company

The paper discussed the concept of competitiveness and evaluation system, and B Company and four other steel cord companies were evaluated with the method G1of comprehensive evaluation, from capacity of development, capacity of management and capacity of control market. According to the diagnosis results, the paper put forward the recommend and measures for improvements of B companies’competitiveness.In the part of introduction, the paper introduced the significance and background of this research, the theory of competitive power, the theory of comprehensive evaluation, and the theory of method G1. The second chapter described the development history of B Company, industry characteristics, the status of B Company, and the analysis of competitive environment. The third chapter discussed steel cord company evaluation index system, and diagnose and analysis the competitive power of B Company and four other steel cord companies. The forth chapter, according to the diagnosis results, from capacity of development, management and control market, put forward the recommendations and measure to improve B Company competitiveness. The last chapter summed up the result of this study.Through the diagnosis of B Company, there are shortages of development, management and control market, for example the growth rate of sales revenue and the rate of net return asset. The paper give out some suggestions and countermeasure such as:differentiation, cost reduction, technology innovation, optimization market strategy and so on.