The Study On The Product Marketing Strategy Of Teacher Parent On Line In Shenyang Mobile Company

As the saying said "Important project, education for this ". The development of Education industry has something to do with the improvement of national quality and national revitalization. The Education is facing new opportunities and challenges in China, with the further development of information technology. In this project, education iformationization is responsive to the information trend. In the background of knowledge economy, China’s education information industry has developed rapidly. Education information is mainly the applications of computer technology in the education of our country, using the network platform to promote the development of education in our country. The products of education information are mainly to large and medium-sized institutions, education management unit, training institutions, teachers, students and parents for customer groups.In this paper, mainly divided into seven parts:the first part, mainly on the education iformationization research status at home and abroad, including the research background, method, purpose and significance; the second part, mainly on the marketing strategy in this paper, containing the analysis of PEST, the SWOT analysis, service marketing strategy, marketing strategy,4P and STP marketing strategy; the third part is the use of the marketing theory in the reality, with the help of the PEST analysis and five forces model analysis, the marketing environment of teacher parent on line products in Shenyang are particular introduced; the fourth part is the analysis of the Shenyang mobile internal marketing environment; the fifth part is to introduce the Shenyang branch teacher parent on line project marketing strategy, the most important is the product of the STP marketing strategy and4P marketing strategy analysis; the sixth part is to introduce the Shenyang branch teacher parent on line project marketing strategy implementation, introduces the implementation of marketing strategy; the seventh part is the conclusion of this paper.