Xinjiang Regional Brand Construction Of Agricultural Products

In the case of escalating competition of agricultural products, how to create agricultural product regional brand to improve the competitiveness of agricultural products in Sinkiang, improve the added value of agricultural products in Sinkiang, is one of the key problems of Sinkiang agricultural current research.Thus, according to its own characteristics in Sinkiang, to explore a suitable for the Sinkiang local agricultural way of the construction of the regional brand is the key to this study.In this article, through analysis of the regional brand construction intention degree of Sinkiang agricultural enterprises and the local agricultural cooperation economic organization of regional agricultural products create conditions analysis, think that they do not have in Sinkiang regional brand to create conditions for agriculture, only in Sinkiang, the local government to create the conditions of the agricultural regional brand is most appropriate.Regional brand creation and the government in Sinkiang agricultural products is the introduction of the concept of the ownership of a through clear responsibilities to effectively solve the Sinkiang agricultural regional brand as quasi-public goods caused by the tragedy of the Commons.And the local government in agricultural product regional brand construction process should pay attention to the problem of related Suggestions are put forward.For example, the introduction of relevant personnel, corresponding support policy of enterprise, professional agricultural regional brand management department, etc.