Study On Regional Brand Effect Of Agricultural Product In Heilongjiang Province

In the trend of global economic integration, The agricultural product market competition is becoming increasingly fierce. The brand has become the main means in the market competition. Local governments regard developing regional agricultural product brands as a new growth points of interest of promoting the local economic development. The promotion of regional brand effect of agricultural products will play an important role in expanding market, upgrading agricultural industry and driving regional economic growth. Heilongjiang province occupies an important position in the national agricultural development. The development of regional brand of agricultural product is an important way to promote the development of the industrialization of agriculture, increase farmers’ income in Heilongjiang province. How to make Heilongjiang province regional brand of agricultural product play a better effect in order to achieve the purpose of promoting the expansion of agricultural products market sales, making the stakeholders of regional brand of agricultural product share the benefits and upgrading the agricultural industrialization. To realize the transformation of the mode of agricultural development in Heilongjiang province is an important issue.In order to enhance the regional brand effect of agricultural product in Heilongjiang province, the paper launched an study from the following six parts:The first part, according to the study on the related theory and the status of the domestic and foreign literature, this article clears the basic content of effect analysis of regional brand of agricultural product, and ascertains the analytic frame of influencing factors of regional brand effect. The second part, by summarizing the methods of the domestic and foreign to enhance the effect of regional brand of agricultural product, Derive some useful experience. The third part is to analyze the current situation and the main issues of regional brand of agricultural product in Heilongjiang province. The fourth part, According to the analysis of the main content of regional brand of agricultural product in effect qualitative, Make a quantitative research on regional brand of agricultural product in Heilongjiang province. Part five is to analysis the brand effect and influence factors of Wuchang rice brand in Heilongjiang province. The sixth part, Based on analyzing the problems and the regional brand effect of agricultural product in Heilongjiang province, combined with influencing factors, this thesis puts forward some countermeasures and suggestions to lifting the regional brand effect of agricultural products in Heilongjiang province.