The Research On Aesthetic Features Of Agritainment Under Urban Context

Agritainment, which originated in the1980s, is one manifestation of "counter-urbanization" in the process of urbanization. Furthermore, its connation of leisure aesthetic culture itself represents the rebellion of contemporary urban culture, and embodies the footprint of urbanites who pursue their inner spiritual home. The analysis of the aesthetic characteristics of the farm is a great significance for us to understand the situation of urbanites’ leisure aesthetic spirit.Agritainment, as the leisure lifestyle of urbanites return to countryside, for one thing, it has questioned the urban leisure aesthetic culture and has advocated the happiness of recovering one’s original simplicity and the lifestyle of ecologism. For another thing, Agritainment, as the "fruit" of the urban leisure trend, whose aesthetic situation has a natural connection with the contemporary context of the urban leisure fashion culture and urban consumerism culture. The two aspects show the binary opposition between urban culture and rural culture in the aesthetic culture of agritainment, which makes agritainment present the collage of aesthetic elements, the flattening of aesthetic characteristics, the aesthetic characteristics of aesthetic pattern’s pan-hotel. The reason is that the aesthetic characteristics of agritainment is the contemporary expression of urbanites’traditional "ideal home" in the process of urbanization and the presentation of the binary opposition between urban and rural culture in the context of consumerism.Agritainment, as the means of representation of urbanites’ inner spiritual home, inevitably be involved in the logic of urban commercial culture and the trend of materialism of consumerism." being consumed","being deconstructed" and "being reconstructed" becomes a "suction gold" Chinese "Disneyland". Its aesthetic connotation of the rebellious nature has fallen into the abyss of alienation.The alienation of agritainment’s leisure aesthetic, reflects the urbanites’ dilemma of leisure aesthetic:leisure is an important area of human existence and development, the true state of survival condition, and the fertile soil which nourish the spiritual home of human. However, the current technology brings double rich in material and free time, but not brings the rich of the leisure aesthetic spirit. under the false and prosperous banner of the aestheticization of life, leisure industry moves forward by huge leaps and bounds, while leisure aesthetic spirit has become barren increasingly.