| Recent years, with the quick development of the national economy, analyticinstruments industry have rapidly developed and the state increases investment in detectiontechnology for analysis, also more and more domestic and foreign analytical instrumentcompanies effort on our experimental analytical instruments market, which makescompetition in the industry heats up. How companies respond to the opportunities andchallenges from the fierce competitions, how to make appropriate and reasonable salepolicy to achieve the company development goals, so that is the actual meaning of thepaper.The paper takes OT Company is an excellent one of represents for the study,according to the national analytical instruments industry background, using SWOTanalysis to analyze the company sale policy, to describe its external environment andinternal conditions and point out many problems exist in the terms of marketing. Based onthe analysis, the paper discusses the sale policy of OT company in the future developedprocess. Meanwhile it is from the five aspects of the product, price, channels, services andpublic relations to support and strengthen the sale policy. Finally, the paper provides thesafeguards for the company marketing policy implementation.From its own development and angle to react the competition and challenge, the paperdraws a series of effectual sale policies, in order to bring benefit help to the OT Company,but also have some reference value to other companies of the analytical instrumentindustry. |
