After decades especially in nearly a decade of development and construction, the analytical instruments industry in our country has been initially formed of variety product category, certain scale of production and development capabilities, become the Asia second largest producer of analytical instruments excluding Japan. But domestic analytical instruments share is still low, technical level is uneven, in some areas almost reached the world advanced level, in some areas there are still some gaps, but already can satisfy most industrial applications, and the other areas are just getting started, not marketization and commercialization.Therefore, analytical instruments industry challenges and opportunities coexist, the future development space is very big, A Analytical Instruments Company is the design and manufacturing enterprises of liquid chromatography and mass spectrometry workstation, must comprehensive analysis the internal and external environment of industry and the opportunities and challenges, enterprise development present situation at home and abroad, provide reference for transformation and upgrading of enterprises. In this paper, the author fully reference and use the main ideas of strategic management theory, combined with the domestic and foreign scholars point of view, through investigation, comparison, statistics and other methods in order to understanding the problems, and discussing the development trend of industry, systematic analysis of the core competitiveness of A Analytical Instruments Company. The author believe that A Analytical Instruments Company with strong advantage in technological innovation, talent cultivation and industry markets. Combined with practical problems in the process of strategy implementation, through the analysis of management strategy, brand marketing strategy, human resources strategy, financial management strategy, the author discuss and research the enterprise’s development strategy and competition strategy, then put forward the corresponding suggestions and measures. |