Zhumadian Telecom Tianyi4G Product Marketing Strategy Research

In the global mobile Internet era, with the end of2013the Ministry issued the4G TDD-LTE license, three domestic telecom operators again into the network promotion and marketing war。China Mobile to carry the policy advantages, first step of large-scale investment in the construction of4G network, China Unicorn and China Telecom in the Ministry’s approval of40cities in the country to carry out FDD-LTE based mixed networking test operation。Domestic mobile communication network is about to enter the4G operation period。In the era of mobile Internet, telecommunication operators have to OTT service based Internet Co impact, down basic business profitability. On the China Telecom, should change the business model in the4G era, the network traffic management model of innovation and development, so as to get rid of the crisis by pipeline operators.. In this paper, through the development and management mode of reference foreign mainstream communication operators of the4G services, and Telecommunications Corporation in the early development of the4G network operations and fare to develop strategies by using marketing combination strategy of7Ps theory, and combined with the actual operation situation of Zhumadian telecom company,4G products on the marketing strategy of Zhumadian company further explained。First of all, to the Zhumadian telecommunication company are outlined; the4G service of the external marketing environment was analyzed, that is through political、 economic、social、technological and other macro environment of Tianyi effect of4G business development; analyzed from competitors, analysis of the consumer market environment of Tianyi4G products; and Zhumadian Telecom Company’s internal marketing ability of。Secondly, Tianyi formulated product marketing strategy based on4G。Mainly with the SWOT analysis of Tianyi4G marketing strategy, but also on the group’s4G marketing strategy are described, and through the analysis of market segmentation and product positioning, and then draw the Zhumadian Telecom Tianyi4G marketing strategy。Third, through the7Ps theory to further analyze the marketing combination strategy day wing4G products, namely through the product、price、channel、 promotion、personnel、physical display、process management and other aspects discusses the marketing strategy。Finally, the implementation of safeguard of Tianyi4G marketing combination strategy are described。Mainly discusses the network construction to promote, flow management on the development of4G based business strategy, the use of large data analysis precision marketing, and the adjustment of organization and structure more in line with the implementation of the marketing strategy, so as to provide safeguards for the implementation effect of better combination marketing。...