Research On The Development Strategy Of The Munters Company

In the regional economic integration, deepening degree under the background of trade liberalization, enterprises are facing the external environment change rapidly, Increasingly fierce competition between enterprises, the objective requirements of enterprises to make scientific and rational development strategy, To guide the sustainable development of enterprises. The management of enterprise development strategy and policy, not only economic, social, technology environment, but also with the internal organization structure, technology research and development capacity, human resources reserves and micro factors are closely related, this objective decision of enterprise development strategy is to issue a system, complex.In this paper, using case study method, method and the factor model of the research methods, the combination of marketing, sociology, management science and other research theory development on Munters company strategy.First of all, to Munters company as an example of enterprise development strategy research background, significance, domestic and foreign research present situation, strategic management research methods are summarized, and the SWOT model, PEST model, five forces model, the theories of strategic management are collected, the theoretical basis for the formation of this paper.Secondly, the development status of Newmont were discussed, were collected mainly from Munters company development, organizational structure and corporate culture, research and development and marketing system, human resources and financial condition. At the same time, using the SWOT model, five forces model, PEST model combined with Newmont macro environment, development strategy of the status quo of the development of the competitive environment, the internal environment is discussed, which is the feasibility of design strategy and establish the realistic foundation.Finally, combining with the reality of Newmont development from the overall development strategy, competitive strategy, business strategy and other aspects of design the corresponding development strategy. At the same time puts forward corresponding suggestions from the implementation of the strategy management, strategy control, strategy implementation, strategy implementation and strategy implementation safeguard incentive Perspective. Research on Munters company development strategy has the following innovation, one is based on the theory and practice of the theory model, the theory of development strategy of the existing five forces model, PEST model, SWOT model and other enterprises fully on the base of the analysis, the research on the development strategy of the development of theory to Munters air purifier in planning, enterprise development strategy the formation of a system, further enrich the theory system of air purifier of enterprise development strategy. Two is the strategy to Munters company development based, combined with the "Twelfth Five Year Plan" of environmental protection trend, the current air pollution status in our country as the background, the practice of air purifier industry, Munters company as the carrier to develop air purifier industry, apart from specific enterprise angle spread, the formation of the overall strategy, competitive strategy, business strategy development strategy for the integration of the guidance system.