Research Of Internet Finance

With the rapid development of the Internet industry, the Internet is gradually penetrating the financial industry. There are a large number of Internet finance methods, such as E-commerce finance model, represented by Alibaba loans, peer-to-peer lending model, represented by Lending Club, crowdfunding, represented by Kickstarter, and so on. This essay focuses on e-commerce finance model.This essay studies the E-commerce Finance in detail and analyzes four key elements. The research divides E-commerce Finance into consumer credit and SME loans according to different participating subjects.According to the information products function, as E-commerce Finance has a huge advantage on raw information and technology, it can make more financial information products, reduce the asymmetry of financial information and increase customer transparency. As a result, it can get more customers. Because E-commerce have advantage in the production of information products, this essay argues that E-commerce can be a new financial intermediary, or complete financial disintermediation and be a new financial market.In addition, the essay discusses that E-commerce finance has great effect on the profit of small and micro enterprises and retail sales of goods on the E-commerce platform. Due to the current monetary policy, there are regional limitation and financing restrictions for the E-commerce finance, so it can only serve a small proportion of customers, and the E-commerce finance and traditional finance have far more complementation than competition. Because monetary fund, such as YuEBao, is similar with demand deposits in liquidity, the essay includes it in the money multiplier theory and finds that the money multiplier effect will become larger. At last, this essay analyzes the risks that the E-commerce finance faces. With reference to the Internet financial regulatory the of United States, and in combination with the practical situation of China, this essay puts forward some suggestions on the Internet finance for China...