Research On Industrial Competitiveness Of Tea In Zhenghe County

Tea, coffee and cocoa, juxtaposition is one of the three major beverages of the world, China is one of the five largest exporter in the world tea market, geographical conditions in Zhenghe County days to make it as an important origin of the national tea.But after entering in twenty-first CenturyZhenghe County tea industry development speed obviously lags behind, which in the national ranking by the reform and opening up thirteenth down to2013in twenty-eighth place, so how to give play to the resource advantage, Zhenghe County tea industry promotion and improvement of Zhenghe County industrial competitiveness becomes Zhenghe County Tea Industry and agriculture development in an important topic solution. This article is in this background and practical framework, firstly reviews the historical development of tea industry characteristics and governance and the tea industry, the present situation five aspects of politics and the tea industry of elements of production conditions, the tea industry scale, enterprise management and market demand conditions and government behavior analysis of politics and the development of tea industry in the introduction of related; tea industry competitiveness and comparative advantage theory and competitive theory, Potter, to the government and tea industry competitiveness analyzed SWOT strategic combination; finally, by combining theory with practice, from the formation mechanism and influence of the policy and the tea industry competitive resources, organization structure, industry environment. The three main factors tea industry competitiveness, establishes the evaluation index system suitable for government and tea industry competitiveness of the tea industry competitiveness. Finally to rely on scientific and technological progress to improve the yield and quality of tea, tea industry to explore a variety of forms of organization and the industry environment, the development of various forms of tea industry, deep processing and trading system and other aspects of the proposal.