The Research Of Promotion Of Tourism Destination Brand

As one of Fuzhou’s "four cultural brands," Three Lanes and Seven Alleys is the city’s card, which has not only been deposited as the historical and cultural prosperity, but also contains a large number of historic districts and cultural tourism brand. Being the city’s image and a special tourist destination, Three Lanes and Seven Alleys’s branding situation directly affects the tourists’impression on the city of Fuzhou and their sense of belonging. So the broadcast of the lanes’s travelling brand is very important. The combination and promotion of Three Lanes and Seven Alleys’s rich intangible cultural heritage and intangible cultural heritage enable the visitors to form a brand image and brand attributes to understand and feel the brand connotation, which helps to achieve the brand value of the conversion, in essence, enhances the tourism image of Fuzhou and promotion of culture. However, what attributes to the "lanes " brand? What benefits can we give to the tourists? What the effects do these properties have right now? How to use the media to spread the theory and adjust marketing strategies to adapt to the changing needs of tourists? Based on this, the author combines the spread of science, theory and knowledge of marketing and tourism, using literature induction, logical analysis, comparative analysis and other methods of data to analysis the present effectiveness and shortcomings of Lans’s promotion as a tourism brand from the theoretical and practical angles to put forward the brand promotion strategy of Three Lanes and Seven Alleys.