| The Citizen Satisfaction Survey Report on Service Industries in Guangdong Province has showed that the Guangzhou Subway had been ranked No.l among all services industries in Guangdong in the last3years. Lately, the Guangzhou subway has been developed so quickly and there are30kilometers subway rail will be put into operation. Such a high construction speed is so rare even in the whole world. However, there are a number of challenges and problems facing the Guangzhou Subway company. Thereby, the adjustment on the development strategy will be an unchangeable trend.This paper briefs the history of the Guangzhou Subway company based on the theory of strategic management. By comparing the Guangzhou Subway model with the counterparts in both China and abroad, the author tries to figure out the key problems in the strategic management of this company. The paper uses the SWOT method to analyze the strengths, weakness, opportunity and threats of the Guangzhou Subway in order to clear the way of optimizing its development strategy. The paper finds out the transformation of its business model from the traditional operation of construction-oriented to the new "subway+property" model can enable the Guangzhou Subway to increase its capability to deliver the comprehensive services for the customers such as transportation, shopping, entertainment, etc. Therefore, the new "subway+property " model can be the mainstream of the business operation in the Guangzhou Subway company as a result. This paper also tries to reflect on some strategic issues and creates some practical measures. |
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