Study On Marketing Strategy Of Huainan Tourist Market

In recent years, with the level of life of Chinese residents to improve, residents travel gradually become the basic demand of people’s life. The various requirements and basic motivation of today’s tourists, great changes have taken place in. The visitors of the habit, like to personalized and complex. How to meet the needs of tourists, tourism enterprises and tourism to become many urgent problems. In recent years, although the development of tourism in the city of Huainan made certain achievements. But in practice, many of the advanced marketing idea is still not widely used. Although there are abundant tourism resources, but compared with the surrounding tourist city. There is still a big gap between the pace of development of Huainan city tourism and marketing management. In recent years, repeated many tourist attractions in Huainan city construction, blind development. The disorderly expansion of many travel agencies and tourism enterprises, the tourism industry of Huainan economic benefit increased slowly. At the same time, the tourism related institutions, social forces have not effectively participate in the Huainan city tourism marketing activities, but also the lack of sufficient cooperation between various travel agencies and tourist attractions. How to quickly resolve problems facing the tourism industry in Huainan as soon as possible, only the development of the tourism industry in Huainan. This will be an important topic of Huainan tourism industry need to solve. Therefore, the development of tourism industry in Huainan needs to be to explore innovative integration and marketing strategy of resources.In this paper, based on the perspective of tourism, Huainan tourism market as the research object, in order to improve the development of the tourism industry of Huainan as research object, mainly adopts the method of case study and monographic study of the combination of. At the same time combined marketing, tourism, consumer psychology, economics and other related theories, the present situation of the marketing strategy of tourism in Huainan and analyzes the problems. Analysis on Huainan city tourism market macro environment, market competitors, consumers and the tourist market in Huainan. On this basis, carry on the accurate segmentation, target market selection and market positioning of the tourism market in Huainan city. Finally, under the new situation of Huainan tourism marketing strategy from product, price, channel and promotion four aspects of the development of Huainan tourism industry to adapt to the development of marketing strategy, and puts forward some constructive opinions and suggestions. In this paper, the main conclusions are as follows:first, now the marketing of Huainan tourism enterprise consciousness, marketing in tourism management and tourism product development of mutually disjoint. At the same time, Huainan tourism enterprises are also facing the opportunities and challenges of developing good. Therefore, the tourism industry of Huainan should seize the opportunity to implement the appropriate marketing strategy. Second, design the marketing strategy of Huainan tourism market should be based on the Huainan rich tourism resources as the foundation, take the customer and market demand as the guidance, to individuation principle. Continuously improve the whole benefit of Huainan tourism economy, to realize the sustainable and rapid economic development of Huainan. Third, as the Huainan tourism marketing implementation main body of tourism enterprises, should be mainly from the development of products, price, channel, promotion four strategies for promoting the tourism industry in Huainan.