Henan Tourism Resources Development

Plentiful tourism resources in Henan province should have great potential of development and play the key role in the national economy and social development.However,the achievement here is disappointed.As for the status quo of tourism industry, the writer analyses the tourism resources and tourism marketing and proposes the strategies of tourism marketing in order to explore the useful methods of tourism industry in Henan province from the point of view of tourism marketing.The whole paper is divided into five parts as below:The first party is introduction.It is an outline of tourism resources in Henan, and statement of the status quo of tourism marketing as well as the analysis of its tourism resources and demands.The second part is theoretical summary.On basis of scenic spot theory, the innovative scenic spot is redefined and its elements and mode of development are explored.The third part is about current situation of scenic spot tourism in Henan including its achievement and problems.The fourth is about is analysis of internal and external environment of scenic spot in Henan besides SWOT analysis of sustainable development of industry.The fifth part is about transferring of scenic spot tourism in Henan and its marketing strategies .As for the present issues of tourism marketing in Henan,the paper systematically put forward the entire planning of tourism marketing of this province on the basis of analysis of tourism resources and tourism market.The writer hopes that the paper can improve the competitive ability of tourism industry in Henan and give the suggestions of new round tourism marketing.