Research On Countermeasures Of Huaqu Chain Store

Chain management as a new commercial organization mode and management mode, has been widely used in many industries to the circulation as the representative and the field. To show the powerful competition ability and development ability, become the mainstream mode of modern business. In developed countries, chain operation has been generally successful, the general market share of sales accounted for more than1/3, the highest proportion of USA, reached60%. These chain enterprises, and continuously improve the professional level of the internal management, management and the latest technology, the establishment of efficient logistics and information flow of the operation of the system, not only on the development of the industry play a decisive role, but also promoted the development of the whole economy.With the development of Chinese economy, China from annual per capita income of＄1000, from＄3000to＄10000towards the world, the fastest speed; the average per capita income reached number10000,＄100000in absolute volume is the largest in the world, China number1000000,＄10000000in assets family, has ranked in the global top three. In recent five years, China consumption grew by13.1%, the overall spatial domestic consumption market is constantly expanding, Chinese is turning into a nation of spenders. Even after an average annual growth rate of10%, to2020consumption scale will be3.5times now, more than30yuan, then China, or super American into the world’s largest consumer market. In this context, China proposed by export-oriented economic structure, investment driven to consumption driven change, will bring up more than the history of any one stage of the development of the consumption tide.China chain industry should seize this historic opportunity to design, create new products, new services, the upgrading of traditional consumption mode and the existing quality of life, to adapt to the upgrading of consumption in the process of individuation, fragmentation, high-end demand. At present, about joining the study of chain management theory has a considerable height, but of specific industries, especially the study on new chain of wine industry is still in the initial state, many chain only the surface form of the chain, and no inherent essence, not a relatively complete theory to guide operation.Therefore, this paper’s punch line operation, with reference to the positive and practical significance for the development of China’s wine industry chain and expand. This paper from the theory of chain operation, the development situation of domestic chain of wine and problems of in-depth analysis, on the chain of wine competition environment, business position, operating key are studied. This paper focuses on the China punch line of development and operation of the current problems in the analysis, analysis of the causes of the problems, and put forward the development strategy of China punch for the future, and specific measures and puts forward suggestion. Finally, from the Internet era, the chain of wine enterprises facing the challenges and opportunities, but also put forward ideas and suggestions:First, strengthen the construction; Second, Advancing with the times and innovation of marketing mode; Third, To build the core competitiveness of enterprises; Fourth, To perfect the risk control mechanisms. The above suggestions to provide reference for our country chain wine for better development.