Research On The Core Competence Of Personal Financial Business Of A Bank Liaoning Branch

Bank A witnessed extraordinary growth following strategic plan of the headquarterand benefiting from rapid economic growth in localities. In recent years, potentials uponreform and public listing have been fully tapped, making Bank A the leader in personalbanking. While the number of branches is less in comparison with other major financialinstitutions, Bank A expanded its market share and built its brand through systemic andinstitutional reform, streamlined business flow and improved organic structure.In spite of encouraging performance of Liaoning Branch, other financialinstitutions have all gone public through reform in recent years and taken a series ofeffective measures to hunt for business. In that context, rising up to challenges in thenew round of competition, and sharpening core competitiveness to foster sustainablegrowth, became a top priority worth examining and addressing by the Liaoning Branch.The article employs theories and methodologies of economics and management, toexamine practices of Liaoning Branch of Bank A, i.e., guiding business developmentwith relevant theories, in order to provide theoretical evidence and new insights forfuture practices. Analysis will be further made to identify boundary constraints ofspecialization-based labor division, and then propose visions for strategic system ofpersonal financing business for Bank A.