The Research Of J.H.Fashion Garments Co.Ltd E-commerce Operating Mode

With the rapid development of the Internet, electronic commerce had written a thick inChinese economic history. It is impossible that nobody knows E-commerce, but that reallyexists in2005. According to statistics data, the Chinese E-commerce market transactionscale had increased in ten thousands billions in2013, with24.9%growth year-by-year. Bothfrom the macro and micro environment eyes, it seems that the electronic commerce isentirely fused with the entity economy and going into the rapidly development phase,electronic commerce has become the new engine of Chinese economy. Statistical data showsthat end of July7th, electronic economic has accounted for15%of GDPThe development of the Internet promoted the rapid development of the electroniceconomic， There are some fresh successful brand be set up from2005just likeLebo,Lie, Siege and so on. E-commerce has built a platform to inspiring young.However, behind of the dressed data, we have attention the harsh reality of theE-commerce, whether in which pattern, many micro enterprises were died over time. Such asthat millions of sellers were collapse when the macro enterprises like “Yin” and “Lebo” wererefresh their new daily transaction. The rapidly development of the E-commerce and theLower threshold have attracted a large number of people come into this area, even someonewho lack of E-commerce experience. The E-commerce healthy competition environment bebreak, on the lack of the intellectual property protection, product homogenization is serious,innovation products is lack and human resource cost is high, those lead small andmedium-sized enterprises have high cost operation; with the popularization of the network,customers can seek the products anytime, they become picky. Those are common problemsthat let a lot of shop operating difficult, even collapse. Especially in recent years, due to therapid expansion in the past ten years, the electric network is no longer able to make moneyby passion. Small and medium enterprises engaged electricity providers need to rely on morerefined product line, more accurate positioning of the customers, more efficient operationand management, be able to survive in the electricity supplier industry，even more innovativethinking and product design, better service strategies and systems closer teamwork. This article As an example of the Hangzhou J. H. fashion clothing Co., Ltd and the ownexperience of the entrepreneurship, reference to the domestic and foreign advanced thinkingand brand, finishing the E-commerce patterns of Small and medium enterprises, combinedwith the product positioning, Customer service design, supply chain management to providesome network operation references for other clothing brands.