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Research On The Optimization Of Sale Business Process Of Biochemical Energy COFCO Biochemical Energy (Zhaodong) Ltd

Posted on:2015-05-09Degree:MasterType:Thesis
Country:ChinaCandidate:J C WangFull Text:PDF
GTID:2309330467451993Subject:Industrial Engineering
Abstract/Summary:PDF Full Text Request
COFCO Biochemical Energy (Zhaodong) Co., Ltd. belongs to COFCO(COFCO). Its production and marketing of products include: fuel ethanol, edibleethanol, animal feed, carbon dioxide, and fuel ethanol as a clean fuel, which can beintegrated to solve the national oil shortage of food surplus and the three hot issuesof environmental degradation. Meanwhile, fuel ethanol played a positive role inpromoting our country’s agriculture, energy, environmental protection, transportation,finance and other aspects. The positive functions of fuel ethanol are:First, as oxygenates, the fuel ethanol reduces automobile exhaust emissions ofharmful gases and improves the environment and air quality.Second, as a safe, practical, alternative energy, fuel ethanol saves renewablepetroleum resources. To a certain extent, it eases the conflict between oil supply anddemand.The third aspect is about the problem of excess stock for the domestic foodproduction of fuel, ethanol could help the tide grain to complete its transformationand expand the food consumer market, thereby stimulating agricultural productionand increasing farmers’ income.Fourth, fuel ethanol production could reduce the import of oil and high-qualityfood, saving foreign exchange and increasing tax contradiction. At the same time,fuel ethanol is also the profit growth point for the enterprise’s survival anddevelopment. Therefore, the optimal design of fuel ethanol sales and salesmanagement to rationalize business processes is particularly important.This paper introduces the research background, significance and research methods of the organizational structure, production of products, as well as theestablishment of fuel ethanol in COFCO Biochemical Energy (Zhaodong) Ltd. Itthereby introduces the company’s existing fuel ethanol sales business processes,which, according to the structural characteristics of the enterprise sales process,divides into the sales process layer, layer sales department processes, and positionslayer.In the sales process, it is impossible to research all the fuel ethanol salesprocesses. Therefore, combined with COFCO Biochemical Energy (Zhaodong)Limited’s actual situation, the paper only analyzes the position of those importantprocesses, performance low processes and the implementation of feasible designprocess. After that, the paper will use the matrix method to identify critical businessprocesses. Then, using different combinations of comprehensive methods for fuelethanol sales business processes to optimize the design, and through informationtechnology design the project of fuel ethanol sales business process optimizationprogram and solidify the results into the management information systems. Finally,setting the key evaluation point into key task and evaluating the degree of processoptimization while evaluating the effectiveness, efficiency and adaptability of threeaspects in the process and the results.In this paper, COFCO Biochemical Energy (Zhaodong) Limited acts as aplatform which focuses on the optimization and design of fuel ethanol sales businessprocesses. The research aims to analyze and evaluate the existing processes andoptimization of fuel ethanol sales process and support business processes in sales offuel ethanol, helping the enterprises to create greater and greater profits by providingintrinsic supports. The research will make a contribution to the sustained and healthydevelopment of enterprises and help them to maximize the customer satisfaction.
Keywords/Search Tags:sales management, business process optimization, critical business processes
PDF Full Text Request
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