| In the era of diverse competition, the crisis facing many business activities, a little slack, goes into the fringe, even severe impact on the business. Corporate identity is the core competitiveness of enterprises, accurate and objective assessment of how it helps enterprises discover signs of the crisis and take measures to save the day. Currently most concerned about the evaluation method based on fuzzy comprehensive evaluation based on fuzzy mathematics method, the evaluation method of enterprise’s image, there are subjective, high accuracy problems.Ontology is the earliest Western philosophical theories of the existence and nature of the entity concerned, and gradually developed into the computer field as a knowledge representation tool. Ontology as an effective tool to solve knowledge sharing, in artificial intelligence, computational linguistics, database theory and the Semantic Web, such as in the field of research and application of sufficient size. This study on the application of ontology in corporate image evaluation, assessment body building image, trying to solve the problem of subjectivity corporate image assessment and to develop corresponding evaluation rules, inference functions, assessment of degree of image crisis-solving problems, in order to ensure the accuracy of risk assessment.Firstly, explains the importance of enterprise image crisis, summary has existing enterprise image crisis assessment of method and insufficient, then on ontology related technology, and tool, and building method do has detailed described, summary out for enterprise image assessment ontology of method; then, design enterprise image concept structure, defines property description, building enterprise image assessment ontology (CIAO); And last, combines crisis warning theory design enterprise image crisis warning system, and on system information collection, and assessment analysis, and crisis warning, and Information inquiry four modules for analysis. |
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