Freight Analysis And Practice Of The Reform Of Jitong Railway

Our country is energy consumption power, rich coal, lack of domestic oil and gas resource structure, less need for economic development, must mining of coal. The railway transport enterprise has been given priority to with transportation commodities coal, set by the ministry of railways railway construction joint venture with the Inner Mongolia autonomous region, main across the hinterland of Inner Mongolia, west Ji Ning, east to tgo, bear the tin event coal sinotrans and east west coal transport task. Since 2012, the country’s economic downward pressure increases, high consumption of coal enterprise production or production,coal demand sharp contraction, set a sharp fall in the number of coal cargo company,operating situation is extremely serious. At the same time China’s logistics industry boom, the trend of accelerated development, became an important component part of the national economy and new economic growth point, and the traditional railway freight cannot meet the needs of the development of modern logistics, railway enterprise survival challenges. In 2013 China railway corporation announced railway freight marketing reform.The thesis introduce successful railway reform cases by foreign, explained freight reform is an important means of sustainable development for railway. Research of rail freight by scholars pointed out the grogram for the reform of China’s railway. Through the reform situation of ji-tong railway freight transportation company marketing research, find the set freight marketing firm implementation of the reform of the institutions that exist in the process of freight rate, policy and actual freight marketing existence question, further discusses the cause of the problem, and is aimed at the existing problems and management to deepen reform of freight opinions and Suggestions are put forward.This article introduce Ji-tong company operating condition in recent years, Through the comparison the freight reform with Hohhot Railway Administration, To find out the Ji-tong company organization, freight rate policy, freight rate and accuracy, freight marketing, freight marketing information level, modern logistics, cargo security, transportation and personnel in9 aspects in the reform of freight, and for these 9 aspects has carried on the detailed analysis,find out the specific reason. At the same time, according to the specific circumstances of Ji-tong company, Aiming at these 9 aspects separately formulate reform measures. First of all for freight agency, Ji-tong company integration basic Freight marketing mechanism, and setting up a logistics centre. For rates,we should Strengthen freight audit system, Actively associated with the higher unit, To develop a flexible rate management mechanism. For the transport speed and accuracy, Firstly we should establish the efficiency evaluation system, tap the transport potential. The second is break down barrier of Local protection. Third is to strengthen the construction of the logistics chain. Through these three points to solve theproblems of transport rate and accuracy. For the reform of freight transport marketing, we must establish of a regional marketing center and t clear the marketing goal, change the previous single marketing mode, use media, network to marketing. Establishment of the information network platform in the information reform, development of Internet, telephone and store three kinds of freight formalities way. At the same time, to establish a comprehensive information platform for mutual benefit with large capacity and stability of the enterprise. In the logistics reform, Need to change the mechanical handling and loading and unloading management, simplify the freight business processes, development of value-added services. In goods safety, we need to strengthen the packaging of goods transport and freight transport information management, and establishment of effective cargo claims procedures.For the transport of goods, should make full use of the advantages of railway transportation,development of some new product such as "flatly price" and contract transport. Build brand for Jitong company freight. According to the reform in the inadequate training of personnel and ideological unification, to improve the personnel management system, do a good job for team building, establishing evaluation mechanism. At the same time, according to the above 9points suggested the establishment of a variety of management mechanism to consolidate the results of the reform and promote the further development of reform.