Private Corporate Social Responsibility And Corporate Performance:the Mediating Role Of Organizational Learning And Customer Conception

The private corporates in China have achieved a great deal these years, but also present some issues like immoral or illegal conduct during their development. Thus, the responsibility the corporates undertake draw more and more attention. The relation between Corporate Social Responsibility and its performance is not only one of the much focued problem in academic research, but also a realistic concern when corporate make a strategy or decide the way of their action.So far, the studies of the correlation between CSR and performance have given three kinds of conclusion:the positive, the negative and non-related. However, the relation’s mechanism, or what factors can be seen as influence, although discussed in some level, still yet to give a solid conclusion.The paper introduces the organizational learning and the customer conception as mediators. In the review of the literature, this paper looks back on the researches of the CSR, its relation with performance and the theories related to organizational learning and customer conception. Based on the Carroll’s theory, we divide CSR into four layer and separate performance into financial and non-financial to analyze the relations between CSR and performance.Based on the research model and hypothesis, using private enterprise in Zhejiang Province as the object of study, the survey data using Correlation Analysis and Regression Analysis. The results show:CSR has a positive influence on corporate performance; Organizational Learning has a complete mediating role in the relations between CSR and corporate performance. By the process of organization learning, CSR can become a part of corporate culture and thus help to improve the performance. Customer conception has a complete mediating role in the relations between CSR and corporate performance as well. Only by perceived and approved, CSR can be transformed to customers’preference, thus improve the overall corporate performance.According to the results of survey, the paper propose the effective ways of improving corporate performance by correctly conduct social responsibility, in expect to provide basis for more effective strategies for corporates.