The Research On Tourism Image Of Dayaoshan Jinxiu County

With the role of tourism image in tourism marketing highlights, the size of tourism are eager to establish their own tourism image, claiming its own unique landscape resources, however, many tourism destination marketing is not up to the expected effect. Investigating its reason, tourists do not agree with tourism image, cognitive impression gained by tourists and tourism publicity image produce cognitive bias, forming a cognitive differences of tourism image. From the perspective of cognitive psychology, This is tourism managers and tourists for tourism information in different perception of the results.Since Dr. Hunt, research tourism image of tourism has become an important field of research, but only a few studies realized cognitive differences phenomenon of tourism image, lack of empirical research for the management of tourism image difference, especially for small and medium-scale tourism image at how differences in management, lack of comprehensive, targeted empirical research.This articles from Dayaoshan jinxiu county tourism image elements start with a comprehensive analysis of factors affecting the Dayaoshan tourism image, including the Dayaoshan of geographical position, culture and tourism resources characteristics. Article Use history and logic method in detail Dayaoshan tourism development and tourism image Decades of history in the process, found its tourism image and resource level there has been a mismatch, the performance of the high level of resources, Features low visibility clear and tourism image, satisfaction is not high. In-depth analysis of tourism products is an important factor limiting Dayaoshan tourism image transmission. Through the use of questionnaires, fieldwork travel tourism image for Jinxiu perception conditions and a detailed analysis of Jinxiu in tourism image promotion, tourism product development and other aspects of the problems.Through the survey found, Eco-Yao minority capital is the overall positioning of tourism image Dayaoshan, although the image orientation official will dominate, from resource characteristics and tourism demand, tourism development is in line with the needs of Jinxiu, The mismatch tourism product and Inadequate marketing is the main reason to establish tourism image Dayaoshan difficultly. Relying on tourism image research related to psychology and behavioral science, tourism geography, marketing theory, elaborating Dayaoshan tourism image difference management objectives and management model based on the combination of fieldwork in the presentation of the the problem, article put forward development strategies Dayaoshan tourism image, trying to solve the problem Dayaoshan tourism image development process faces.