| In recent years, with the rapid development of Chinese tourism industry, the benefit from the tourism to local economic and social benefits of is obvious, so tourism industry has gradually become a regional development pillar industry. Instead of strengthening the basic existed tourism resources, the local governments constantly develop and create new tourism resources, in order to satisfy the pursue of “return to nature†from modern people. The area of mountain in our country is huge, about 1/3 of the land area is mountain. According to the excellent ecological environment, rich natural and cultural tourism resources, mountains has strong attraction to visitors, and become the first tourist destination of people,s choices. mountain tourism has gradually replace other way, become a popular choice.The development of mountain tourism has played a positive role to promote the economy of mountain area and improve the regional tourism image, but we also should clearly know that the development of mountain tourism has face some kind of problems, such as the same tourism products, developing the same pattern, improving the quality of resort, and so on. The lack of the individual characteristic of tourism development, according to the characteristics of mountain tourism resources, has become the bottleneck of mountain tourism development. This author selects Tonghua mountain tourism development as the research object. Through a large number of field investigation, we summarizes the characteristics of Tonghua mountain tourism resources and the problems of mountain tourism development at present stage. Finally, Tonghua mountain tourism characteristic development strategy is proposed. Main work content is as follows:First, on the basis of a large number of reading related literature both at home and abroad, the author summarizes the research status of mountain tourism, and elaborates the basic theory of mountain tourism and related concepts.Second, generally analyze the Tonghua mountain tourism development environment, including natural geographical and cultural environment, the tourism demand environment and policy environment.Third, according to the qualitative and quantitative method for evaluation of mountain tourism resources, we make a big focus on the analysis of Tonghua mountain tourism resources, including mountain tourism resources classification and spatial distribution.Fourth, the analyze of the development of Tonghua mountain tourism characteristics and existing problems of development, which provides the basis strategy for later.Fifth, on the basis of summarizing the research content, we put forward the way to Tonghua mountain tourism characteristic development, including tourism products and development pattern characteristic, the marketing strategy of characterization and the regional coordinated development, in the light of the characteristics of Tonghua mountain tourism resource and development present situation. |
