Chicken Foot Mountain Scenic Area In Yunnan Province Buddhism Tourism Development Research

Buddhist tourism development is an important part of the development of tourism resources. Today, tourism demands of the tourists have changed from pure tourism demand to a plurality of culture spiritual demand; therefore, Buddhist tourism has a better space for development. However, the development of Buddhism tourism also faces the severe challenge, the situation is not optimistic. So, in this paper, the study of Buddhist Tourism Development is carried out, which has the very strong practical significance. The corresponding development conception was put forward to make the cultural connotations of the Buddhist tourism resources be fully developed, and also make the scenic spots development ecological, sustainable.This thesis researches Buddhist Tourism Development of Jizu mountain scenic spot in Yunnan province, using literature analysis, field survey, questionnaire survey and mathematical statistics method. The main contents of this study included in tourism resources evaluation, scenic area tourism development status and problems of Buddhism. Based on deep investigation and analysis, in this article, a further study of Buddhist tourism development was carried out on Jizu mountain scenic spot in Yunnan province, which resort to the religious theory of Buddhist tourism resources development, cultural route theory and sustainable development theory. Meanwhile, take full consideration of the integration of tourism resources, tourism image, tourism product innovation and interpretation system design and other aspects. The main conclusions are as follows:1. The mountain scenic natural landscape is unique, Buddhist tourism resources is in high grade, characteristic, connotation profundity and has high value of development.2. Buddhist culture is the core elements of Buddhist tourism and Buddhist temples, sculptures, Buddhist activities are the Buddhism culture carrier. In the development process, not only to take into account the vector appears, more attention should be pay to the carrier via a scientific and reasonable development meaning to reach the Buddhist culture show. 3. The scientific and accurate grasp of the theme and the tourism image positioning of the scenic area tourism development is the key to the development of the scenic spot.4. According to the research results, this paper puts forward the Tourism Development Countermeasures of Buddhism of Jizu Mountain Scenic Area, which is mainly reflected in the following aspects:(1) the integration of tourism resources(2) Tourism image positioning(3) Tourism product innovation(4) Tourism interpretation system design(5) The innovation of marketing strategyFinally, this thesis summarizes the research conclusion, and points out the shortages existed in the research, put forward the outlook and prospect for the related aspects of the further research.