Analysis Of The Strategies That Haier Merged New Zealand Fisher&Paykel

In the process of economic development, household electrical appliance industry is one of the important industry, it is the key industries which has been encouraged and supported by the country. Since the reform and open policy thirty years, China’s home appliance market from scratch, and now China has become the world’s largest producer of household appliances. This year, China’s household electrical appliance industry conforms to the trend of the times,expands overseas market actively, but in the global market,the market share is small,specially the lack of competitiveness in overseas markets,because the technological level of China’s household electrical appliance enterprises is not high,and the lack of global brands, the internationalization of business are located in the primary, intermediate stage. In addition, in recent years the development of the domestic household electrical appliance enterprises make a big process,increasing competition,domestic labor costs continue to rise and so on, forcing some household electrical appliance enterprises in China began to do bigger of their own brands through cross-border mergers and acquisitions, and follow the road of internationalization.At present, many enterprises have implemented the transnational M & A, such as the United States, Gree and so on, but they are have encountered some difficulties and challenges in the process of mergers and acquisitions. Based on the current household electrical appliance enterprises internationalization form, combined with the basic theory of transnational mergers and acquisitions, based on Haier and New Zealand Fisher & Paykel ‘s merger and acquisition, the first part introduces the basic theory of transnational mergers and acquisitions, which focuses on the characteristics and motivation of Multi-National Corporation merger and acquisition, and relates to the strategic gap hypothesis, the second part introduces the process of Haier merger New Zealand Fisher & Paykel,the general situation of the Haier and Fisher & Paykel enterprise, the third part is the core part of this thesis, come up with the strategic gap about Haier and Fisher & Paykel, come up with relevant strategies according to their strategic gap, the fourth part analyzes the successful experience by Haier mergers New Zealand Fisher & Paykel and inspiration to other enterprises in china.