Case Study On Business Mode Of Online Peer-to-Peer Lending Of Lending Club

In recent years, the innovation of the financial institutions is developing rapidly. It offers more investment and financing tools for enterprises and individuals to choose. It makes great contribution to the national real economy. The emergence of P2 P lending platform is a supplement to the traditional financial industry. It provides a new channel for borrowers to obtain loans. It also provided investors several potential investment opportunities. In this way, the lenders can obtain higher interest than the investment from savings accounts, money market instruments, borrowers just need to pay lower interest rate than bank loans or credit cards, and to apply for a loan without much limitation.Domestic scholars have already done lots of research on P2 P platform, but most are theory elaboration, explained the origin and development of the P2 P lending platform, analysis the mode of operation and regulatory conditions. Most of these documents analysis P2 P lending platform in macroscopic angel, the research of the platform’s business model is almost blank. This article hopes to analysis a successful typical case of P2 P platform about its specific mode. Lending Club is America’s largest platform of P2 P lending, there are many places worth learning in Chinese P2 P enterprises.The article introduces Lending Club from several aspects, such as development course, operation mode, profit mode, risk-control ability. In additions, I choose two typical P2 P company, Prosper and Yi Xin as comparison, find out the gap between home and abroad, and then found the reasons of the success of Lending Club and potential problems it has. Finally, according to the situation of industry of P2 P enterprises at home, sum up the enlightenment of the success of Lending Club. Hope that through this article, The experience of Lending Club can be applied to solve problems in our country and help Chinese P2 P enterprises to select correct operating mode and perfect our financial market, help open new investment and financing channels for enterprises and individuals to develop our financial innovation better and steadier.