Business Plan Of Zhangshan International Skeet Shooting Club

The operation of Zhangshan international skeet shooting club mainly focuses on the products service of skeet shooting and some other related business. Considering its business, this project designs a corporation combined with domestic and foreign capital in accordance with item, builds organization, and sets up responsibilities for the positions as well as plans and arranges all tasks with respect to operation of enterprise. In this paper, the process and characteristics of operation for this item was described; the macro and micro environment of market was analyzed; the consumptive behavior and commerce attraction was analyzed according to the subdivided theory of market, thus proposing the orientation of market: high income estate, skeet shooting lovers, team players. Building and upgrading brand name is a long-term goal for the development of this club. On the basis of proposing sales stratagem, the goals of corporation are realized by planning the products, prices, channels and specific measures of sales promotion in terms of sales theory and operating the business according to the fact of club. It can be anticipated by the amount of business and income that the average return of company will be up to 16% in the future five years and all the investment will betaken back in three years. This in turn will bring the company high economic benefits. Therefore, the project of skeet shooting is of high value for investment no matter from the economic side or the social side.