Survey Report Of Residents’ Demand For Bank Services In Ling He District Jin Zhou City

Since China’s reform and opening up, with the steady progress of financial reform in our country, residents increased demand for banking services type, Banks are also gradually to increase service types, including savings services, financial services, bank, settlement services and electronic banking services, etc, so the status of the residents’ demand for all kinds of banking services at the present stage, various problems existing in the characteristic service, commercial bank is an urgent need to understand and solve the, thus, commercial Banks can offer a better service for residents, improve the quality of services of the banking sector, while increasing the bank’s core competitiveness.This article through to the Banks of jinzhou city ling riverfront on-the-spot investigation, the different ages, different careers of urban residents’ demand for bank characteristic services, and related data, the demand for bank services meet the residents in the process of service types to analyze bank problems of all kinds of service, and puts forward relevant Suggestions and countermeasures. Therefore, this article to jinzhou city ling riverfront on-the-spot investigation for the perspective of the Banks, take the field in the form of questionnaires, aiming at the problems existing in the corresponding bank service demand among residents, put forward a series of corresponding Suggestions and countermeasures, so as to improve the quality of services of commercial Banks of residents, enhance core competitiveness of commercial Banks.This paper is divided into six parts altogether: the first part is introduction, mainly introduces the research background, research significance and purpose of this article, the research content and method, innovation and deficiency of this article; In the second part expounds the jinzhou city ling riverfront an overview of the development of commercial Banks and residents in the area, including the characteristics of commercial Banks service types, of resident income, age and occupation category, etc.; The third part is the core part of this article, in this part mainly expounds the jinzhou city residents ling riverfront process of questionnaire investigation of the banking services, including the design of the questionnaire and data selection, questionnaire distribution and recovery, questionnaires and data analysis; The fourth part, according to the above, the questionnaire survey of residents put forward the jinzhou city ling riverfront several problems existing in the demand for banking services; The fifth part for the part of the problem put forward the related countermeasure and the suggestion for commercial Banks to raise the service quality provide some path; The sixth is divided into conclusions and outlook, is the author of this article and sublimation.