The Application Research Of The Income Approach In Evaluating The Online Game Companies

With the rapid development of the online game, the online game companies develop rapidly as well in recent years, so that the evaluation of online game companies become more and more important for economic activities. However, the imperfect evaluation systems for online game companies make people suspect the reliability of the assessment result. A perfect evaluation system is necessary for the economic activities of online game companies. This thesis puts forward some ideas for the evaluation of the online game companies. Analyze the three evaluation methods based on the present situation of the evaluation of online game companies and the characteristics of online game companies. Present the advantage of the income method in evaluating the online game companies and put forward some improvement suggestions considering the factors influenced on the value of online game companies. Then the thesis comes up with the improvement in practice on the basis of the combination of the theory and the case. In order to make certain practical significance on the improvement of income method to evaluate online game companies so that the result become more scientific and rational.This thesis is divided into five parts. The first part summarizes the previous research and the discovery based on the domestic and overseas relevant theory. The second part introduces the theory of the online game companies and the enterprises evaluation. Firstly, the thesis introduces the concept and the characteristics of the online game companies. And give in-depth analysis of the value structure of online game companies finding out the factors affecting its value. Secondly, the thesis summarizes the enterprise value evaluation methods and procedures. The third part explores the reasonable procedure of the value of online game companies. Compare the three basic methods of value evaluation for online game companies and point out the advantages of the income method in evaluating online game companies combining with the characteristics of online game companies. Then the thesis comes up with some improvement suggestions of the income method on the shortcomings. The fourth part combines the theory with the practice. Conduct a comprehensive analysis of the specific problems in the process of using the income method evaluating online game companies based on the analysis of the evaluation of Yinhan mobile game company bought by Huayi Corporation. Explore the improvement method on the determination of the income, the discount rate and the matrix. Then the thesis analyses the new procedure compare with the previous one on the basis of using the improved method into the assessment of the enterprises. The fifth part summarizes the research conclusion of the problems of the income method for evaluating online game companies and the improvement suggestions.