Research On New Media Marketing Strategy In China Dinosaur Park

At present, the moment of development of new media marking more and more rapidly, forming an important challeng to the traditional tourism marketing pattern. Integration of tourismmaeketing with morden information has reduced the costs as well improve marketing efficience, and provided the upgrading for tourism industry. This paper aims to explore new media marketing theory and method in the practical application of the tourism enterprises, is related to tourism enterprises implementation of new media marketing side advice, in order to promote the development of tourism marketing theory and practice of new media.The idea of this research is to marketing theory and new media marketing theory as a guide, using literature research, practical investigation and case study method, on analysis on the basis of the China Dinosaur Park marketing status and the management, and probes into the new media marketing methods in Changzhou, China Dinosaur Park marketing application problems, put forward the key points of the China Dinosaur Park, the new media marketing strategy. This paper mainly includes the relevant theory, the analysis and the reasons and the new media marketing strategy. First, the author summarizes the new media marketing implication, method and its main value, provides the essential theoretical basis for the new media marketing empirical research. Secondly, the research object of the Chinese Dinosaur Park in Changzhou, this paper analyzes the main problems and reasons in the park marketing activities. Again, this paper proposed the basic strategy of improving the new media marketing of Chinese dinosaur garden from the aspects of ideological cognition, business domain, method application and platform construction..The conclusions of this study are: (1) the new media marketing has the key features of the target customers, the zero distance close to the consumer, the significant reduction of the enterprise marketing costs and the marketing interactive to achieve a win-win, to meet the objective needs of tourism marketing in the development of modern science and technology, is the inevitable choice for improving the marketing efficiency of tourism enterprises andpromoting the transformation and upgrading of modern tourism industry. (2)China Dinosaur Park in the traditional marketing methods based on the application, explore using official website, micro film, blog network, app and the two-dimensional code and other new media marketing means, has achieved a certain theme park marketing effec. But there also exist marketing efficiency is not high and new media marketing scope is small, the level is not deep, integration is not good, the fusion is not strong main problems in marketing practice, the formation of the erosion of corporate profits, loss of tourist projects, increasing competition pressure and restrict the enterprise sustainable development of adverse effects. (3)Cause marketing costs of factors of production prices, marketing cost structure is not reasonable, lack of new media marketing scientific understanding and lack systematic platform for new media marketing is the main reason for the China Dinosaur Park marketing problems.. The main strategies to solve these problems is the understanding, expand new media marketing application scope, deepening the level of application of new media marketing, new media marketing method and the construction of new media marketing system platform integration of new media marketing rules.