Based On The Principle Of "Hunger Marketing" High-end Agricultural Products Marketing Strategy Research

With China’s food safety problem increasingly prominent, and the continuous improvement of people’s life and cultural level, people’s way of thinking, values, consumption concept also corresponding changes have taken place. To awaken and strengthen environmental protection consciousness has already begun to direct or indirect influence on the development strategy of national, green consumption boom is gradually emerging. But also increasing market competition, the enterprise marketing as the market changes continuously improve. Now emerging marketing- hunger marketing is being used by more and more enterprises, and there has been a lot of enterprises have made great success. But there are still a few companies use blindly, without considering the characteristic of this enterprise products and the strength of the enterprise itself, caused great losses to the enterprise itself and society. Therefore, hunger marketing research to guide enterprise production and social development has a profound significance.